With a properly connected Google AdWords account sending data into Google Analytics, establishing ROI for e-commerce websites is a breeze! Simply navigate to the AdWords clicks report, send a report with the provided ROI number and you are golden, right? Hold up! You are having a case of TBAGD (tool blindness and Google dependence), and […]
Read more »One of the biggest issues with looking at data on an hour by hour granularity is that it can mask critical events and create misleading data. It is not until you start examining the data in greater detail that you find surprising and actionable data. For example with large traffic spikes, server response times can […]
Read more »Combining various web services with the power of Universal Analytics, opens up a whole new world of possibilities that will change your Analytics-life forever. In this session we will go through 3 “hacks” for Universal analytics, that will help you visualise valuable insights directly in Universal Analytics with no need to analyse data elsewhere. Topics […]
Read more »You have an SDR. Now what? From Design References to Normalised Implementations. In this session learn how to take that Solutions Design Requirements, and turn that into something that can be used to normalize your data collection, as well as power other non-analytics tags/use-cases. We will discuss hands-on normalisation techniques including: 1. What is your […]
Read more »A small number of 3rd party vendors’ solutions, analytics systems, ad serving solutions and others, are commonly deployed from their customers’ domains (hence the “1st party” designation). But more solutions appear to coming to market supporting 1st party (aka own domain) deployment and data collection frameworks, which create interesting, flexible and valuable data collection, insight […]
Read more »This Session description is from Steen Rasmussen, senior partner at IIH Nordic (Denmark) . He is talking about translating the evidence! Was the campaign murdered? Every day hundreds of campaigns are ripped off or dies in silence and without anyone responding. The criminals get away with copy murder, poisoned landing pages, media-planning grift, design disorderly and […]
Read more »We all know how valuable it is to understand how each channel fits into the customer journey but most of us are limited to using the multi channel funnels data. These only show one side of the story – – the paths with conversion (which means you are only half blind rather than completely blind) […]
Read more »As you must know by now we have moved venues. Our new home is 1 Drummond Gate in Pimlico and we have the luxury of a much bigger space. Not only this, there are different rooms for you to perform your excellent sessions! Each room is slightly different in layout and capacity. Layout wise you’ll […]
Read more »A session from Doug Hall (Conversions works) The premise is the idea of a client wanting to do something you know with your full being is a bad idea or rather a waste of time. He is using the notion of sticking beans up your nose. Just silly and a pointless idea. We’ve all been […]
Read more »This session is being run by Petr Havlik who will attending from Prague! Petr’s session is about incorporating company data sources to get the best value using some simple methods. He will be using some real data from one of his clients to show you. Petr says this ; I would like to give a […]
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